Food and Salad Dressings: Key market research findings
- Growing demand for gluten-free dressings
- Growing demand for natural and organic dressings
- Key vendors in the market include Dr. Oetker, Kraft Heinz, McCormick, and Unilever
Technavio’s market research analysts predict that the global food and salad dressings market will grow at a CAGR of more than 5% between 2016 and 2020. Increased health concerns and obesity issues have led to the augmented demand for healthy food products like salads, resulting in the increased consumption of salad dressings. The market for food and salad dressings is likely to grow during the forecast period owing to the growing demand for convenience, ready-to-eat, and nutrition-rich food products. Salad dressings are increasingly being adopted by several food scientists in different food preparations. There are various salad dressing products available in the market, such as liquid salad dressings, low-calorie salad dressings, creamy salad dressings, and potato salad toppings. The Americas dominated the market during 2015, and occupied more than 54% of the total market revenue. The primary reason for this region’s growth is the growing popularity of ranch dressing in the US. Various vinaigrette flavors and flavors such as Dijon and Asian peanut are also gaining traction in the market.
The new market research report from Technavio provides a breakdown and analysis of the food and salad dressings segments by technology.
“The surging consumer demand for products made of natural or organic ingredients that promote health and weight management will positively influence market growth over the forecast period. Consumers perceive organic dressings to be safer and healthier than processed dressings, however, they are premium priced compared to other products. Organic dressings have the highest share in new product launches in the market. Vendors such as Annie’s Homegrown, Organic Ville, and Drew’s are coming up with natural and organic dressings in a variety of flavors to occupy maximum market shares,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
During 2015, the mayonnaise dressings segment dominated the market and accounted for more than 61% of the market share in terms of revenue. Flavor profile is a major component that will provide huge growth potential for the mayonnaise-based dressing makers to differentiate and function profitably in the market during the forecast period. The availability of vegan variants of mayonnaise dressings is in high demand globally and the growing demand from increasing number of fast food restaurants are some of the factors driving the growth of the mayonnaise dressings segment until the end of 2020.
The leading vendors in the global food and salad dressings market include Dr. Oetker, Kraft Heinz, McCormick, and Unilever. The market is very dynamic in nature and is characterized by intense competition among the vendors. The vendors compete in terms of product differentiation, product pricing, quality, innovation, service, reputation, and distribution to gain an edge over their peers. Therefore, to survive and succeed in this competitive environment, it is imperative for the vendors to distinguish their product offerings through a unique value proposition.
A more detailed analysis is available in the Technavio report, Global Food and Salad Dressings Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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