Market forecast and analysis of the global automotive OLED market until 2019. Market segmentation by application (exterior lighting and interior lighting). Market shares for APAC, Americas, and EMEA are also provided in this report. The leading vendors analyzed by this report include Astron FIAMM, LG, OSRAM, and Royal Philips.
Technavio’s market research analysts estimate the global automotive OLED market to grow at a CAGR of 14% between 2015 and 2019. OLED lighting is an expensive technology to incorporate, and thereby it is likely to be introduced only in high-end models. OLED displays are advanced, and when produced on a massive scale they can be priced competitively. Currently, EMEA leads the global market for automotive OLEDs. However, the Americas is expected to dominate this market, accounting for 34% of the overall market. The high demand from passenger and commercial vehicle manufacturers is expected to drive the automotive OLED market in the US. Also, increased demand for eco-friendly hybrid and electric vehicles, is expected to drive the adoption of the automotive OLED market in these vehicles.
The new market research report from Technavio provides a breakdown and analysis of the automotive OLED segments by technology.
“Increase in demand for lighting in fuel-efficient vehicles is triggering the growth of automotive OLEDs. OLED lighting panels provide the OEMs with increased opportunities in fuel-efficient vehicles that feature advanced technologies such as hybrids, clean diesel engines, flexible-fuel ethanol vehicles, and turbocharged direct injection systems. OLED manufacturing companies have huge opportunities to boost their market growth by developing efficient technologies for engines,” says Siddarth Jaiswal, Lead Analyst, Automotive, Technavio Research.
OLED is predominantly used in interior lighting, and this trend is likely to continue during the forecast period. The feasibility of OLED for external automotive applications is a key concern for this market, and it likely to adversely impact the growth of automotive OLEDs in this segment.
The key vendors in the global automotive OLED market include Astron FIAMM, LG, OSRAM, and Royal Philips. The functionalities and technological benefits are the key factors that will lead to the increasing installation of OLEDs in automotive for the forecast period. This is expected to intensify competition among vendors, who are focusing on technical advancements related to their product offerings.
A more detailed analysis is available in the Technavio report, Global Automotive OLED Market 2015-2019.
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