This market research study presents a detailed segmentation of the global online lingerie market by product (bras, panties, sleepwear, and daywear, loungewear, and shapewear) and by geography (APAC, Europe, North America, and ROW). The key leading vendors in the market are PVH, Maison Lejaby, Lise Charmel, L Brands, and Wolf Lingerie.
Technavio’s market research analysts estimate the global online lingerie market to grow at a CAGR of 17% between 2016 and 2020. Customers are becoming increasingly tech-savvy, and vendors are launching easy-to-navigate and user-friendly interfaces for their mobile and desktop websites. Of late, seevral popular brands such as L Brands (Victoria’s Secret) and Calvin Klein have launched online stores to meet the rise in demand. Europe is the largest market for online lingerie, occupying around 45% of the total market share. Much of this region’s market growth comes from the early penetration of mobile tablets and smartphones.
The new market research report from Technavio provides a breakdown and analysis of the online lingerie segments by technology.
“One of the latest trends gaining traction in this market is the availability of top lingerie brands online. Many established lingerie brands such as Victoria’s Secret and Calvin Klein have marked their presence online. Online stores are more appealing to the customers than brick-and-mortar stores as they are easily available and accessible to consumers while also providing an opportunity to shop in privacy. Moreover, the online stores offer a vast range of options to choose from which is expected to propel this market’s growth until the end of 2020,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
Bras and panties are the two key revenue-generating segments in the online lingerie market, and together constitute 69% of eth overall market share. During 2015, the bra segment dominated the market and accounted for more than 44% of the market share. The segment holds the largest share of the market as bras are daily essentials in a woman’s wardrobe, and they are also considered a fashion accessory.
Global online lingerie market by product type
Source: Technavio
The leading vendors in the global online lingerie market include PVH, Maison Lejaby, Lise Charmel, L Brands, and Wolf Lingerie. The market is highly fragmented owing to the presence of several global and regional players in the market. The market is highly competitive, with brands coming up with new and lucrative offers regularly. However, several small players have a strong foothold, which affects the sales of international brands. The vendors offer products across various price ranges catering to both the premium and low-end segments.
A more detailed analysis is available in the Technavio report, Global Online Lingerie Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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