Technavio expects global online baby products retailing market to reach over $16 billion by 2020

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This market research report outlines the market size and growth prospects of the global online baby products retailing market and segmentation based on product (gear, toys, apparel, feeding, diapering, personal care, nursery, and health and safety). The report includes market shares of the key geographies such as APAC, Europe, Latin America, MEA, and North America. It also includes an insightful analysis of the leading vendors in this market such as Amazon, Babies “R” Us, BabyEarth, Buy Buy Baby, and Diapers.com.

Technavio has released a new market research report on the global online baby products retailing market, which is expected to grow at a CAGR of 17% between 2016 and 2020. Availability of easy payment options such as cash on delivery (COD), credit and debit cards, and Internet banking accounts, is one of the key factors propelling the growth of online baby products retailing market. APAC dominates the global market for online baby products retailing, owing to factors such as a rise in the number of Internet users, growth in disposable income, and increasing participation of women in the workforce.

The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.

“The booming demand for omnichannel retailing is a fast-moving trend that is assisting the growth of the online baby products retailing market. This form of retailing offer consumers an option to order products online and get it delivered through brick-and-mortar stores on the same day at their convenience. For instance, Argos and eBay joined forces in 2014 for omnichannel retailing, which allows consumers to purchase products on eBay and collect them in Argos stores. Thus, the growing trend of omnichannel retailing is set to influence the positive growth of the market over the next five years,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research

The gear segment, which include products such as car seats, strollers and prams and walkers, is the largest revenue contributor to the online baby products retailing. Car seats are the most widely used product because this market is driven by mandatory laws introduced by governments in countries such as the US, Germany, Italy, Australia, Austria, Canada, New Zealand, Spain, and the UK that require the mandatory use of car seats while traveling.

The key vendors in the global online baby products retailing market include Amazon, Babies “R” Us, BabyEarth, Buy Buy Baby, and Diapers.com. The majority of the total revenue of the online baby products retailing market emerges from seasonal sales, and hence vendors need to keep updating themselves with the latest fashion trends. Pricing and alluring distribution strategies, along with effective service offerings by vendors will likely play a significant role in driving the growth of the market over the next five years.

A more detailed analysis is available in the Technavio report, Global Online Baby Products Retailing Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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