This market research report includes a detailed segmentation of the global health and wellness food market by product type (food intolerance, organic food, BFY, functional food, and naturally healthy food) and by distribution channel (hypermarkets and supermarkets, independent small grocers, discounters, and convenience stores). It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. The key vendors analyzed in this report are Danone, General Mills, Heinz, Kellogg, Nestle, and PepsiCo.
Technavio’s market research analysts estimate the global health and wellness food market to grow at a CAGR of 6% between 2015 and 2019. The growing health awareness among consumers globally is the primary growth driver for this market. The availability of low nutritional content of most of the food and beverage products has created a demand for health and wellness products. North America is a dominant region in the global market for health and wellness products, accounting for 35% of the overall market share. The rise in ageing populations, growing number of diabetic patients and the associated health issues are the primary drivers for the market growth in this region.
The new market research report from Technavio provides a breakdown and analysis of the health and wellness food segments by technology.
“Vendors are constantly innovating in packaging, formulations, and are even inventing new ways to increase consumption of their products. For instance, Nestle has launched a “Portion Guidance” programme making healthier choices easier for the consumers. Under this program, the company engages consumers with on-pack messaging, highlighting the quality of ingredients used, and giving clear visual instructions to users for brands such as Nido,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
The naturally healthy food segment leads the health and wellness market, occupying around 39% of the total market share. An ageing population, high obesity rates, and a raised awareness of unhealthy food are the main factors fuelling the demand for the naturally healthy food among the consumers.
The key players in the include global health and wellness food market Danone, General Mills, Heinz, Kellogg, Nestle, and PepsiCo. This market is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The high vendor competition has led an increased number of mergers and acquisitions, wherein smaller entities are being acquired by, or are being merged with, major players.
A more detailed analysis is available in the Technavio report, Global Health and Wellness Food Market 2015-2019.
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