Retail display: Key market research findings
- Increased adoption of 3D displays for advertising
- Demand for user-friendly interfaces
Technavio has released a new market research report on the global display market for retail applications, which is expected to grow at a CAGR of around 15% between 2016 and 2020. Advances in interactive digital signage are primarily driving this market. To attract the attention of users on a large scale, retail vendors are resorting to large-size digital display installations. They are also introducing interactive touch displays to usher in a drastic change in customer experience. APAC accounts for 47% of the global display market for retail applications, thanks to the fastest penetration of the retail industry in this region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Retailers have started displaying 3D content in stores due to its popularity and visual impact. The inclusion of 3D technology in point-of-purchase advertising is helpful in generating more customer attention. The rising use of 3D displays such as the patented Holo 3D floating image display by Provision Interactive Technology is expected to boost the market in the coming years,” says Navin Rajendra, Industry Manager, Hardware & Semiconductor, Technavio Research.
The demand for user-friendly interfaces is expected to boost the market growth during the forecast period. Rising number of retailers are adopting touchscreen displays in their stores to assist customers and enhance their shopping experience. In 2015, Nada Yada, a Swedish interactive technology company, provided in-store multi-touch displays to retail chain Hemtex to increase the level of customer satisfaction by providing better functionality.
The leading vendors in the global display market for retail applications include 3M, Adflow Networks, AU Optronics, Cisco, HP, Innolux, LG, Panasonic, Samsung, and Sharp. As the retail display market is still in its early stages, vendors are increasingly adopting technologies such as interactive displays that encourage more human engagement. Digital signage, POS, kiosks, interactive digital signage, and content automation system are gaining traction in the market. During the forecast period, vendors are expected to introduce advanced retail display solutions that integrate augmented reality (AR), gesture control, and holographic displays.
A more detailed analysis is available in the Technavio report, Global Display Market for Retail Applications 2016-2020.
We can customize reports by other regions and specific segments upon request.
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