This market research report provides a comprehensive segmentation of the global digital magazine publishing market by product type (digital consumer magazine and digital trade magazine) and by geography (Americas, EMEA, and APAC). The key vendors analyzed in this report are Bloomberg, Forbes, Hearst, Meredith, and Time.
Technavio’s market research analysts estimate the global digital magazine publishing market to grow at a CAGR of around 20% between 2016 and 2020. Growing preference for digital reading is the primary factor driving the demand for digital magazine publishing. The use of paper-based products is decreasing as the people are turning to environment-friendly products. The Americas lead the global market for digital magazine publishing, accounting for 44% of the overall market share. This region was the earliest adopter of the technology with the US leading the market in this region.
The new market research report from Technavio provides a breakdown and analysis of the digital magazine publishing segments by technology.
“The digital magazine publishing market offers a broad range of magazines, which caters to the need and interest of a large reader base. Some of the most popular genres of the digital magazine are fashion, sports, health, lifestyle, travel, technology, interior decorating, business, and home economics. Digital magazine provides a variety of contents that captures the interest of all age groups and income levels of readers,” says Soumya Mutsuddi, Lead Analyst, Heavy Industry, Technavio Research.
The digital consumer magazine segment leads the digital magazine publishing market, accounting for 75% of the total market share. Digital consumer magazines provide quality information on how to improve lifestyle, health, and habits. Technavio’s analyst predicts this segment to witness a high growth rate until the end of 2020.
The key players in the global digital magazine publishing market are Bloomberg, Forbes, Hearst, Meredith, and Time. The market is highly competitive due to the presence of numerous vendors. Intense competition, consumer spending pattern, demographic trends, and frequent changes in consumer preferences present a significant risk to vendors. Vendors compete on the basis of digital content, app availability, product differentiation, portfolio, and pricing. This competition is expected to intensify during the forecast period with an increase in product extensions.
A more detailed analysis is available in the Technavio report, Global Digital Magazine Publishing Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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