This industry research report presents a complete breakdown of the global baby stroller and pram market and segmentation by product (buggy prams, compact prams, comfort strollers, 3-wheeler strollers, and multi-child strollers), by sales channel (baby boutique stores, chain specialized stores, mass market stores, and online retailers), and by geography (APAC, Europe, North America, and ROW). It also includes an insightful analysis of the key vendors in this market such as Baby Jogger, Chicco, Dorel, Evenflo, and Graco.
Technavio’s market research analysts estimate the, global baby stroller and pram market, to grow at a CAGR of 5% between 2016 and 2020. Consumers are increasingly seeking for convenience and safety of their baby, hence they are relying on convenient and safe baby care products such as baby strollers and prams. Europe is the major revenue-generating region in the global market for baby strollers and prams, accounting for 42% of the overall market share. The main reasons contributing to Europe’s high market share is the improvements in product quality along with rising demand for multifunctional and convenient baby travel gear and decreasing price amongst the population.
The new market research report from Technavio provides a breakdown and analysis of the baby stroller and pram segments by products.
“Governments have introduced several stringent rules and regulations regarding baby safety products. This has prompted manufacturers to offer strollers with improved features such as slip-resistant rubberized handles, independent canopies for UV protection, adjustable footrests, and self-aligning wheels with dedicated suspension. Baby Jogger, Bugaboo, GoGoBaby, Stokke, and Tako are some of the vendors actively offering improved-quality strollers and prams,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Currently, comfort strollers lead the baby stroller and pram market, occupying aroind 37% of the overall market share. However, the 3-wheeler strollers segment is gaining traction and is expected to have the fastest growth during the forecast period. Peg Perego, Kolcraft, Britax, Bumbleride, Mountain Buggy and Valco are some of the trending brands for 3-wheeler strollers.
The key vendors in the global baby stroller and pram market include Baby Jogger, Chicco, Dorel, Evenflo, and Graco. Increased consumer concerns regarding the safety of their child and the rise in per capita income in developing economies such as APAC and ROW, which include Latin America, Middle East, and Africa, are spurring the growth of the market, making them an attractive location for the launch of new products. Therefore, international vendors are increasing venturing into these market and expanding their market share.
A more detailed analysis is available in the Technavio report, Global Baby Stroller and Pram Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Baby Health and Personal Care Market 2015-2019
- Global Baby Car Seat Market 2015-2019
- Global Baby Travel Bags Market 2015-2019
- Baby Stroller and Pram Market in Europe 2015-2019
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