TechNavio recognizes the following companies as the key players in the Social Gaming Market in the US: Zynga Inc., Midasplayer.com Ltd., wooga GmbH, Social Point S.L., and Electronic Arts Inc. (EA)
Commenting on the report, an analyst from TechNavio’s team said: “The advances being made in the capabilities of numerous high-end mobile devices could lead to the growth of multiplayer mobile gaming during the forecast period. With the advent of smartphones and tablets, social gaming has been extensively adopted across multiple platforms such as Android and iOS. However, the number of multiplayer gamers on social media platforms is still quite low. This suggests that multiplayer social gaming is still in its nascent stage. However, the increased innovation and sophistication of mobile devices is expected to propel the growth of the Multiplayer Social Gaming segment during the forecast period. Therefore, the growth of multiplayer social gaming is another trend which is expected to benefit the Social Gaming market in the US during the forecast period.”
According to the report, one of the main drivers in this market is the increasing number of social gamers. Approximately one-third of internet users in the US are social gamers and therefore the Social Gaming market in the US is strongly driven by the increasing number of social gamers. In addition, there is a huge opportunity for the vendors in this market to attract and retain potential gamers since internet penetration is very high in the US (78.1 percent of the population as of December 2011).
Further, the report states that one of the major challenges hindering the growth of this market is the increasing presence of alternative gaming devices. The market is becoming fragmented at a faster rate due to the presence of multiple hardware devices. In addition, the Social Gaming market in the US is facing competition from alternatives such as PC games, mobile phone games, and games on other types of handheld devices. Therefore, the presence of alternative gaming, such as console gaming, casual gaming, desktop gaming, mobile gaming, and MMO gaming could adversely affect vendor revenue.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/social-gaming-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Social Gaming Market in the US 2012-2016
