- Key Buying Criteria include Quality, Price, Nutrition Value, Packaging and Availability
According to the latest research findings by the independent London-based global research firm TechNavio, increasing demand for natural and organic breakfast cereals is one of the key trends for the growth of the Breakfast Cereals Market in the US. The findings are for the forecast period 2012-2016.
As per research analysis, increasing awareness about the health benefits provided by organic breakfast cereals is driving the growth of this market in US. With a change in consumer perception towards healthy and environment friendly food product consumption, an increasing number of companies are focusing on manufacturing natural and organic breakfast cereals to satisfy the rising demand.
Speaking on this occasion, one of the senior analysts and co-author of this report said, “The top four vendors in the Breakfast Cereals market in the US include General Mills (GM), Kellogg, PepsiCo, and Ralcorp Holdings. These players accounting for more than 80 percent of the market share. Other prominent players include Kraft Foods Group, Malt-O-Meal, and Nestlé.”
He added further, “There are several other players operating in the breakfast cereal market, accounting for more than 18 percent of the market share. With the emergence of new players and private label brands, there is an increasing threat to the top breakfast cereals manufacturers in the market to retain their share in this market”.
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.
If you are interested in more information on this topic and our upcoming research on the Breakfast Cereals Market in the US 2012-2016, please send an e-mail to media@TechNavio.com.
About TechNavio
TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Breakfast Cereals Market in the US 2012-2016. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.
Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.
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