TechNavio recognizes the following companies as the key players in the Set Top Box Market in India: Cisco Systems Inc., Huawei Technologies Co. Ltd., Pace plc, and Sichuan Changhong Electric Co. Ltd.
Commenting on the report, an analyst from TechNavio’s team said: “An increase in the import duty of STBs by 5-6 percent paves a way for the new domestic entrants in this market. With the expected digitalization by the end of 2014, there would be an increase in the demand for STB with more than 50 million units in the next two years. This would enable the domestic vendors to meet the demand by supplying the STBs produced domestically. Overall, domestic vendors could competitively price their STBs by having economies of scale and low manufacturing cost. Hence, the increase in the import duty of STBs in India is expected to have favorable impact on the budding companies that want to make their foothold in the STB market in India.”
According to the report, one of the major drivers is the ordinance to mandate the digitalization by TRAI. In December 2012, TRAI notified that by the end of 2014, a complete transition of households from analog to digital system should be done. This regulation has drastically increased the demand for STBs in India.
Further, the report states that one of the main challenges is the non-price competition. As a result of the rising demand for quality and excellent service by consumers, service providers are charging different prices for different bundle of services, thereby threatening the USP of the core product.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Bharat Electronics Ltd., EchoStar Corp., Modern Communication & Broadcast Systems Pvt. Ltd., Hong Kong Skyworth Digital Holdings Co. Ltd., and Technicolor Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/set-top-box-market-india-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Set Top Box Market in India 2012-2016
