TechNavio Announces the Publication of its Research Report -Retail e-Commerce Market in the US 2012-2016

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TechNavio recognizes the following companies as the key players in the Retail e-Commerce Market in the US: Amazon.com Inc., Staples Inc., Apple Inc., and Wal-Mart Store, Inc.
Commenting on the report, an analyst from TechNavio’s team said: “Security is one of the main concerns reported by online shoppers. With improving technology there will be a much simpler payment process with advanced security. Payment methods can make or break a purchase decision. In order to address this issue many retailers are opting for COD, which totally eradicated the online security issue. Also, e-commerce sites will place more stress on online security with the likely introduction of new safer payment methods and increased enhancements on existing ones. This will help in increasing the number of new online shoppers and the number of financial transactions that are conducted online. Online brands will garner more trust and reliability through the use of one-page payment methods. The choice of payment methods offered to the consumer seems to be constantly evolving. Besides the growth of contactless payment methods with mobile transactions, there is a drastic change in the way people pay for their products. Services like Apple’s iTunes and PayPal have already initiated centralized payments on various mobile devices. The freedom to accept payments in this way will be invaluable to merchants of all sizes in the near future.”
According to the report, one of the main drivers in the market is the convenience, better pricing, and selection which customers can avail themselves of when shopping online. Price is one of the main factors when it comes to shopping. With online retailers offering better prices than the brick and mortar retailers, people prefer shopping online.
Further, the report states that one of the main challenges in this market is the difficulty in engaging customers online. Customers can easily get diverted if the content and the interface are not appealing and attractive.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/retail-e-commerce-market-us-2012-2016
 TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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