TechNavio recognizes the following companies as the key players in the M-Commerce Market in US: Visa Inc., PayPal Inc., ISIS, Citibank NA, and Google Inc.
Commenting on the report, an analyst from TechNavio’s team said: “Offers are always introduced to attract customers. Many retailers are introducing mobile coupons that provide various offers and benefits for consumers who shop through m-commerce. This encourages consumers to purchase goods through m-commerce. As there is a demand for the virtual wallet among smartphone users, the availability of mobile coupons will encourage them to make mobile purchases.”
According to the report, the key driver is the high adoption of mobile devices. The US is among one of the leading nations in the world that fueled the demand for, and, consequently, the growth of smartphones. In order to attract more customers and facilitate more transactions on this platform, mobile service providers are expanding their networks, and also providing high-speed data transfer services. Mobile phone application providers are increasingly creating applications that are user-friendly and easy to use. As the use of mobile devices increases, the adaption to mobile payments is also forecast to increase.
Further, the report states that one of the key concerns in the market is security, as mobile commerce involves the transfer of critical data over the network. Consumers are increasingly becoming aware of the consequences of data privacy and are emphasizing data-secure processes and connections.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/m-commerce-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report -M-Commerce Market in US 2012-2016
