TechNavio recognizes the following companies as the key players in the Hair Care Market in Europe: Henkel AG & Co. KGaA, L’Oréal SA, Procter & Gamble Co., and Unilever plc.
Commenting on the report, an analyst from TechNavio’s team said: “The demand for natural and organic hair care products is emerging in Europe. Over the years, consumers have started seeking safer products that do not contain harmful chemicals or ingredients which can spoil the health of hair. Consumers are paying more attention to the ingredients in hair care products before buying them, in order to avoid the dangers of synthetic hair care products. Generally hair care products are made from chemicals, fillers, additives, and synthetic ingredients which can be harmful to hair and can cause side effects on either the hair or scalp after multiple usage. Now there are many companies which are developing hair care products from natural and organic ingredients in Europe which are safer and effective. For instance, Ma Pure Nature is a France-based organic personal care product manufacturing company that offers 100 percent organic hair care products such as shampoos and conditioners. Such companies can pose a threat to synthetic hair care product companies in the future but will positively influence the growth of the Hair Care market in Europe during the forecast period. ”
According to the report, one of the main drivers in this market is the increase in instances of hair-related problems among consumers in Europe. The growing complexity of the lifestyles of consumers has given rise to hair and scalp problems such as dandruff and split ends, leading companies to develop products aimed at solving them.
Further, the report states that one of the main challenges in the market is the increasing pressure of recession on European countries, which hampers the demand for hair care products from consumers.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Avon Products Inc., Beiersdorf AG, Estée Lauder Companies Inc., Shiseido Co., and Yves Rocher Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/hair-care-market-europe-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Hair Care Market in Europe 2012-2016
