TechNavio recognizes the following companies as the key players in the Global Telecom CRM Market: Oracle, Amdocs, Salesforce.com Inc., SAP AG, Microsoft Corp., Infor Global Solutions, and Avaya Inc.
Commenting on the report, an analyst from TechNavio’s team said: “There is a growing demand for customized telecom CRM solutions among telecom operators. The reason for this increasing demand is the need to integrate CRM solutions with the business process. A customized telecom CRM solution offers many benefits as it is developed according to the specific needs of an individual telecom operator. Also, it offers ease of integration with the existing IT infrastructure. Commercial CRM software offers several features that are not required by customers, however, customized CRM solutions features the necessary requirements and facilitate the reduction of the software cost significantly. Hence, the telecom operators are adopting customized telecom CRM solutions. Thus, the increasing demand for customized CRM solutions is an emerging trend that will boost the growth of the Global Telecom CRM market.”
According to the report, one of the major drivers in the market is the increasing demand from SMEs in the Telecom sector. CRM software for SMEs is a contemporary way to increase revenue, improve customer service, and satisfaction, and to reduce the cost of acquiring customers. With these significant benefits associated with it, an increasing number of SMEs are adopting CRM software.
Further, the report states that one of such challenge is the complexity involved in tools and workflows of telecom CRM software. Recently, CRM software has been developed to include deal tracking, territories, opportunities, and sales pipeline. This increase in the scope of CRM software has led to an increase in the complexity of tools and workflows.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Huawei Investment and Holding Co. and Convergys Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-telecom-crm-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Telecom CRM Market 2012-2016
