TechNavio recognizes the following companies as the key players in the Global Social TV Market: Zeebox Ltd., SnappyTV, Viggle Inc. and GoMiso Inc.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Gamification is one of the major trends in the Global Social TV market. Gamification is the usage of game design strategies in non-game apps to make them more fun, and thus optimize user engagement. The Global Gamification market was valued at US$202 million in 2012 and is expected to reach US$3,190 million by 2016, growing at a CAGR of 99.4 percent. The market is witnessing the integration of social TV platforms with gamification apps in a manner that is expected to engage customers in a collaborative and meaningful conversation in real time, benefiting both companies and customers. There are several TV broadcasting organizations that are providing incentives, rewards, and bonus points through social TV apps and converting the fans of their TV shows into regular viewers of the shows. For instance, social TV apps including Viggle and GetGlue provide rewards for actions such as checking in, playing games, and answering polls and quizzes.”
According to the report, one of the major drivers is the increasing adoption of social media. Social media has a wide audience base the members of which interact within a group or community and are engaged in liking and sharing each other’s updates. Realizing the importance of social media, TV broadcasting organizations are also adopting products and services that are more socially enabled. Social TV is one such solution which offers them a means of improving customer engagement and brand value with minimum investment in terms of time and effort.
Further, the report states that Difficulty in validating the underlying benefits of social TV constitutes one of the major challenges in this market. It is very difficult for broadcasters and marketers to ascertain how many users are actually using social TV apps and how many of them are tuning in again to specific TV shows. This is a major challenge which is inhibiting further investment in the market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are ConnecTV, IntoNow, CBS Connect, TVPlus, WatchWith, Never.no, Fango, iView, Jump-in, Arktan Inc., Beyond TV, Bibop, Bluefin Labs, Connected Sports Ventures, Fanvibe, Fanwave, Fav.tv, Kaibi, Kandian, Matcha, Mobovivo, Networked Insights, Philo, ScreenTribe, Shazam, SocialGuide, SocialSamba, theChanner, Trendrr, TVDinner, TvTak, yap.TV and Zapitano.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-social-tv-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/enterprise-computing
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report “ Global Social TV Market 2012-2016
