TechNavio recognizes the following companies as the key players in the Global SaaS-Based Business Analytics Market: TIBCO Software Inc., Microstrategy Inc., QlikTech Inc., and Oracle Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The emergence of advanced analytics solutions is a new trend being witnessed in the Global SaaS-based Business Analytics market. Advanced analytics helps companies better understand the data generated through various sources and use this understanding to gain insights into consumer behavior. These insights help companies deal with a wide range of areas that have significant potential to enhance operational success. They also provide companies with a better understanding of why users behave in a certain manner. Using these insights, companies can create customer-driven marketing strategies by optimizing advertisement-generated interactions. Organizations in the Healthcare sector have also started applying predictive and content analytics for developing clinical and operational insights. In this regard, some vendors have also started developing advanced analytics tools specifically for the Healthcare sector.”
According to the report, one of the major drivers is the need to improve efficiency and reduce operational costs. SaaS-based business analytics solutions eliminate the need for on-site implementation of analytics software in the enterprise. This helps enterprises to achieve maximum productivity at low IT operational costs.
Further, the report states that one of these is the presence of many open-source business analytics vendors. This in turn has a negative impact on the market share of SaaS-based business analytics vendors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-saas-based-business-analytics-mar…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global SaaS-Based Business Analytics Market 2012-2016
