TechNavio today launched its report, Global Original Equipment Manufacturer Automotive Electronics Market 2011-2015, based on an in-depth analysis covering the APAC regions, Western Europe, North America and the Rest of the World. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Automotive team said: ”There is an increase in the competition among automotive electronic device players. This increase in competition leads to a reduction in the overall price of products. This in turn leads to an increase in price wars among the players in the market. Moreover, with the advancement of technology, the costs of automotive electronic devices are falling. This is because of the large number of vendors and their pricing strategy, which is forcing them to change their software licensing methods for capturing the market. Moreover, this decrease in prices is to tap the Low-price sector of the market.”
According to the report, emission norms and safety regulations ensure greater demand for electronic devices in vehicles, which is driving the Global Original Equipment Manufacturer (OEM) Automotive Electronics market. The governments across the globe aim to make vehicle fleets safer and more environmentally-friendly, which is expected to increase the number of electronic devices installed in mid-level to economy-level vehicles across the globe. In addition, the installation of electronics has made possible the introduction and integration of a wide range of new safety and environment devices in automobiles such as braking and stability control, anti-collision systems, parking aids, and engine injection, etc., which is driving the market.
Further, the report reveals that one of the main challenges is the higher costs decreasing the investment in automotive electronic devices.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-original-equipment-manufacturer-…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Automotive market research, please visit https://www.technavio.com/automotive
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report – Global Original Equipment Manufacturer Automotive Electronics Market 2011-2015
