TechNavio today launched its report, Global Gamification Market 2012-2016, based on an in-depth analysis covering North Americas, Europe, and the APAC region. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Social media and networking sites are expected to maintain their significance in the near future. Recently, the trend of socialization, including personalization, collaboration, and content sharing has been gaining traction in the Global Gamification market. As a result, social media marketing is gaining more importance over time, and social networks are considered to be the next marketing platform that many enterprises would prefer to move to. Thus, the market is witnessing the integration of social networks with gamification applications in a manner that is expected to help engage customers in a collaborative and meaningful conversation in real time, benefiting both companies and customers.”
According to the report, one of the major drivers in this market is the need of enterprises to optimize consumer engagement. Gamification provides an insight into the purchasing-related demand for various products. This insight is then used by marketers to formulate marketing strategies for greater sales visibility of their products and also to encourage increased consumer engagement.
Further, the report reveals that the difficulty in selecting the right solution from the wide variety of options available is one of the major challenges confronting this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-gamification-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Gamification Market 2012-2016
