TechNavio recognizes the following companies as the key players in the Global NAND Flash Market: Samsung Electronics Co. Ltd., Toshiba Corp., Micron Technology Inc., and SK Hynix Inc.
Commenting on the report, an analyst from TechNavio’s Hardware team said: ”The steadily declining ASP of NAND flash during the forecast period is an important trend witnessed in the Global NAND Flash market. The expected causes of this price reduction are the lower raw material and manufacturing costs, and the increasing R&D spending by manufacturers. The declining ASP of NAND flash will drive its adoption by the end-user segments. It will also facilitate the smartphone, SSD, computing device, consumer electronics device, and tablet PC manufacturers to expand their target market. In addition, the reducing ASPs will also tend to increase the number of applications for NAND flash, which will thereby contribute to the growth of this market during the forecast period.”
According to the report, one of the main drivers in the market is the high adoption of smartphones and tablet PCs. As a result of the increased functionality provided by smartphones as against feature phones, smartphones are gaining more popularity among consumers. Tablets PCs are fast emerging as the next-generation computing devices owing to their high flexibility and enhanced functionality. These factors have led to the increasing adoption of smartphones and tablet PCs. Their adoption is expected to increase further during the forecast period, thereby increasing the demand for NAND flash.
Further, the report states that one of the main challenges in the market is the low adoption of Ultrabooks. An Ultrabook is a high-end, ultra-thin, and portable notebook equipped with technologically advanced Intel core processor. Owing to several factors such as lack of awareness, high ASPs, and availability of potential substitutes, the market is witnessing the low adoption of Ultrabooks. This will in turn have a negative impact on the demand for SSDs in the Global NAND Flash market during the forecast period.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-nand-flash-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Hardware market research, please visit https://www.technavio.com/hardware
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TechNavio Announces the Publication of its Research Report Global NAND Flash Market 2012-2016
