TechNavio Announces the Publication of its Research Report “ Global Hair Care Market 2012-2016

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TechNavio recognizes the following companies as the key players in the Global Hair Care Market: Procter and Gamble (Pand G), L’Oreal S.A., and Unilever Group. 
Commenting on the report, an analyst from TechNavio’s Healthcare team said: ”One of the key trends currently being witnessed in the Global Hair Care market is the emergence of online retail stores. Globally, online retail stores are gaining popularity as they offer the convenience of shopping at the click of a mouse and without time or location constraints. They also enhance interactivity between buyers and sellers. Moreover, sellers can communicate considerable information about their products to their customers through this channel, while simultaneously achieving cost efficiency and ease of distribution. Further, consumers enjoy the convenience of having their orders shipped directly to their doorsteps. As a result of these numerous advantages, online shopping is expected to pick up pace in the future, supported to a large extent by the growing number of technology and e-commerce applications. Thus, the emergence of online retail stores is expected to have a positive impact on the market during the forecast period.”
According to the report, one of the main drivers in this market is the increasing incidence of hair and scalp problems among people. The recent changes in the lifestyles of people also contribute to the growth of this market, as these changes have led to an increased need for enhanced personal appearance and therefore, grooming. Moreover, the easy availability of advanced hair care products for specific needs is expected to drive the market during the forecast period.
Further, the report states that one of the main challenges in this market is the intense competition among its vendors. Further, the market is highly fragmented with the presence of a large number of global and local players, and this inhibits its growth.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Avon Products Inc., Beiersdorf AG, Estee Lauder Companies Inc., John Paul Mitchell Systems, Johnson and Johnson and Shiseido Co.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit
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