TechNavio recognizes the following companies as the key players in the Global Big Customer Market: IBM Corp., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP AG
Commenting on the report, an analyst from TechNavio’s team said: “Social media have become a major data source for many organizations. This is because of its ability to provide instant feedback about businesses through blogs and social networking sites. With the rise of social media, there is also a high demand to track user interactions on these sites. Organizations have realized the need to augment their data warehouses with external data sources. Additionally, the increasing importance of sentiment analysis and advancements in text analytics are encouraging organizations to include social media in their business process. The emergence of social media increases the amount of data within enterprises and therefore this is a positive trend in the market and is expected to drive the growth of the Global Big Data market in the coming years.”
According to the report, one of the major drivers in the market is the increase in enterprise data. With a large amount of data, enterprises need business analytics solutions to automate the process of tracking the performance and behavior of customer data. This helps enterprises in automatically managing a large amount of big customer solutions at a time.
Further, the report states that one such challenge is the high cost of implementation. The deployment of big customer solutions is an expensive process. It needs a very conservative and usually costly process of defining requirements. It also requires expensive additional infrastructure, complex programming, and extra time and money to ensure data integration and data quality. In addition, most big customer solution vendors charge extra for their software updates that include some improved features.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Adobe Systems Inc., Demandware Inc., Eloqua Inc., ExactTarget Inc., Hybris Software, Marketo Inc., MicroStrategy Inc., NetSuite Inc., SAS Institute Inc., and WebTrends Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-big-customer-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Big Customer Market 2012-2016
