TechNavio recognizes the following companies as the key players in the Global Athletic Footwear Market: Adidas AG, ASICS Corp., Nike Inc., and Puma SE.
Commenting on the report, an analyst from TechNavio’s team said: “The demand for lightweight athletic shoes is increasing worldwide because they are more flexible than traditional athletic shoes. Lightweight running shoes increase speed and add comfort. This in turn is increasing the revenue for the global market vendors. Furthermore, lightweight shoes are becoming very popular among end-users in the APAC region due to the comfort they provide. This is expected to increase the demand for this type of product and contribute revenue to the Global Athletic Footwear market during the forecast period.”
According to the report, one of the main drivers is the increasing demand for comfortable footwear. The market is witnessing changes in the buying behavior of consumers who now prefer comfort over price. This factor has increased the demand for comfortable footwear, which in turn is contributing to the growth of the market.
Further, the report states that one of the main challenges is the increasing availability of counterfeit products in the market. This is affecting the revenue as well as the brand name of the global vendors.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Backers Footwear Group Inc., Crocs Inc., Deckers Outdoor Corp., ECCO Sko A/S, Foot Locker Inc., Geox SpA, LaCrosse Footwear Inc., Skechers USA Inc., Steven Madden Ltd., The Global Housing Group, The Jones Group Inc., Timberland LLC, Under Armour Inc., and Wolverine Worldwide Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-athletic-footwear-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Global Athletic Footwear Market 2012-2016
