TechNavio recognizes the following companies as the key players in the Global Air Freshener Market: S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, and Procter & Gamble Co.
Commenting on the report, an analyst from TechNavio’s team said: “The introduction of eco-friendly sprays is a recent trend emerging in the Global Air Freshener market. In recent years, there has been a significant growth in the number of health-conscious people who are averse to using air fresheners that contain harmful ingredients. Hence, the market vendors are avoiding the usage of such harmful ingredients that can have an adverse effect on both the human health and the environment. These ingredients are being replaced by natural ingredients available in the market. Thus, the use of eco-friendly sprays is expected to propel the growth of the Global Air Freshener market in the near future.”
According to the report, one of the main drivers in this market is the increasing air pollution and garbage dumping owing to the rapidly growing population. The air pollutants and garbage dumped randomly in open spaces has resulted in the spreading of bad odor in residential areas and business located in the immediate environment. With the growing instances of improper waste disposal, the market is witnessing a huge demand for air fresheners across the world.
Further, the report states that one of the main challenges in this market is the availability of counterfeit products. In recent years, many counterfeit products have flooded the market, thereby eating into the market share of several popular air freshener brands. This has resulted in a drastic decline in the sales of leading market vendors.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are BlueMagic, Car-Freshener Corp., Church & Dwight Co. Inc., Handstands, Henkel AG & Co., Kobayashi Pharmaceutical Co. Ltd., ST Chemical Co. Ltd., and Taizhou Ludao Cosmetics Co. Ltd.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-air-freshener-market%C2%A0-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Global Air Freshener Market 2012-2016
