TechNavio recognizes the following companies as the key players in the Energy Drink Market in the US: Red Bull GmbH, Living Essentials LLC, Monster Beverage Corp., The Coca-Cola Co., PepsiCo Inc., and Rockstar Inc.
Commenting on the report, an analyst from TechNavio’s team said: “One of the key trends currently being witnessed in the Energy Drinks market in the US is the emergence of energy drinks with natural ingredients. For instance, energy drinks such as Scheckter’s Organic Energy is a 100 percent organic energy drink. It contains organic ginkgo biloba, organic Brazilian guarana, organic ginseng, organic pomegranate juice, organic raw Brazilian coffee seed, organic lemon juice, organic elderberry, organic raw fair trade sugar, and natural spring water. There are many other players in the market that are innovating with unique ingredients and are launching many varieties of natural energy drinks. Thus, the introduction of energy drinks with natural ingredients is expected to have a positive impact on the growth of the market during the forecast period.”
According to the report, one of the main drivers in this market is the rapid urbanization that is resulting in a fast-paced lifestyle. Given the fast-paced lifestyle and hectic schedules, the urban population is relying on energy drinks to give them instant energy.
Further, the report states that one of the main challenges in this market is the health concerns related to the ingredients used in energy drinks. In the last few years, research has been conducted on the ill effects caused by some ingredients used in energy drinks. As a result, consumers are skeptical about buying these products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/energy-drink-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/others
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TechNavio Announces the Publication of its Research Report -Energy Drink Market in the US 2012-2016
