Our TechNavio analysts have been monitoring The Global Pico Projectors market with a close eye and we are excited to announce extremely positive trends in consumer demand. The market was valued at 45 million units in 2012, but that number is expected to more-than-quadruple by 2016.
A few key drivers are to thank for most of this anticipated growth, specifically the following:
- Increasing Integration of Pico Projectors in Mobile Handsets
- Declining Average Sale Price
- Increasing Number of Applications
- Increasing Demand in the APAC Region
This is not to say that vendors in the market will experience a free ride to guaranteed revenue however. First they’ll have to overcome these challenges:
- Limited Features Present in Pico Projectors
- Becoming a Permanent Peripheral in Travel Kits
- Lack of Adjustable Features
- Stiff Competition from Flat Panel Displays
The chart below compares the impact that each of the above factors is expected to have on market demand and profit:
As you can see, while the market’s drivers are forecasted to have a bigger effect than the countering hindrances, the challenges still carry enough weight to raise concern.
Despite the presence of these issues however, the Global Pico Projectors market shows immense potential to grow rapidly in the future mainly because of some emerging trends that will no doubt lead to very positive results. One such trend is the increasing adoption of embedded pico projectors, and another major trend in the market is the increasing penetration of LCoS-based projectors.
Both of these devices are more advanced than the market’s current standards, and they’re also likely to dramatically drop in price over the next few years which will draw huge consumer demand.
At the end the day, every market has it’s roadbumps—especially in the world of technology, but from what we’ve already witnessed, we’re confident that when it comes to pico projectors, these roadbumps will be mere anthills in the grand scheme of things.
For more information, view our 2012-2016 report on The Global Pico Projectors market.
