TechNavio today launched its report Global Mobile Applications Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said, ”The emergence of application stores has played a vital role in the growth of the Global Mobile Applications market. This is because, with the help of such stores, customers can gain a feel for the application before purchasing it. Through applications stores, providers can deliver a better service when delivering applications and also make customers aware of the latest applications. These stores are created in order to retain existing customers and to encourage new customers to purchase mobile applications.”
According to the report, one of the key drivers is the availability of mobile broadband. Mobile broadband is the most essential requirement for downloading mobile applications. Since the availability of mobile broadband is increasing, end-users will be encouraged to download and use more mobile applications. Hence, the increasing availability of mobile broadband is boosting the use of mobile applications.
Further, the report also discusses that one of the major challenges for this market is the increasing security concerns of end-users.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit https://www.technavio.com/content/global-mobile-applications-market-2011-…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Enterprise Computing, please visit https://www.technavio.com/enterprise-computing
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