TechNavio today launched its report Location-based Services Market in China 2011-2015 based on an in-depth study exclusively focusing on China. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said, ”The Location-based Services (LBS) market in China is an emerging market and therefore numerous small and medium-sized vendors are entering the market. However, most of these vendors are adopting merger and acquisition strategies to enter the market. Recently, the number of LBS providers in China has reduced tremendously. For instance, large companies such as Jiepang and Digu.com are acquiring small LBS application developers, digital maps providers, and LBS content providers to enhance their market size and product portfolio.”
According to the report, one of the major drivers is the increasing penetration of global positioning system (GPS)-enabled smartphones. The GPS-enabled Smartphone market in China is expected to witness robust growth during the forecast period, and the number of smartphones in China is expected to increase by 2015. In addition, mobile phone manufacturers are launching user-friendly GPS-enabled smartphones to increase their market share.
Further, the report also discusses that the lack of reliability and accuracy of information is the major challenge confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit http://goo.gl/Mubvs
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Telecom, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Report – Location-based Services Market in China 2011-2015
