TechNavio today launched its report Enterprise Software Market in Thailand 2011-2015 based on an in-depth study focusing exclusively on Thailand. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; ”The contribution of small and medium-sized enterprises (SMEs) in the overall revenue of the Enterprise Software market in Thailand is increasing. In the SME segment, organizations prefer the integration of Customer Relationship Management (CRM) and supply chain management (SCM) solutions with Enterprise Resource Planning (ERP). Many SMEs aim to globally expand their business and have realized the importance of enterprise applications as a supporting tool to achieve this goal. The increasing focus on SMEs has resulted in enterprise software vendors offering tailored applications based on the needs of this segment. This has also propelled the market vendors to target industries such as Energy, Tourism, and Food Processing.”
According to the report, the increasing need to improve business productivity and gain competitive advantages such as optimization of capacity, reduction of lead time and cost, and increased profit is a major factor propelling the market forward.
Further, the report also discusses that the replacement of existing legacy systems is one of the major challenges confronting this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/6GL4G
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TechNavio Announces the Publication of its Report – Enterprise Software Market in Thailand 2011-2015
