TechNavio today launched its report Smartphone Market in the US 2011-2015 based on an in-depth study focusing exclusively on the US. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Hardware team said; ”With the increasing trend for information, people are demanding more-advanced devices that offer ease of operation and flexibility in terms of usage. Thus, the development of networking will assist the growth of the Smartphone market in the US. On the other hand, if feature phones offered better display and flexibility than smartphones, this could result in a decline in the growth rate of the Smartphone market in the US.”
According to the report, as smartphones are more popular among the key customer segments, namely individual customers and enterprise customers, there is an increased adoption of smartphones despite their high average selling price (ASP). This increasing rate of adoption of smartphones is expected to increase the penetration of smartphones in the market despite their high ASP. Furthermore, the ability of a smartphone to provide good connectivity through the available options such as 3G, 4G and Wi-Fi will attract more customers from various end-user segments.
Further, the report discusses that one of the main challenges is the influx of low-cost feature phones in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/HDgLi
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TechNavio Announces the Publication of its Report – Smartphone Market in the US 2011-2015
