This market research report includes a detailed segmentation of the global dairy whitener market by distribution channel (Supermarkets and hypermarkets, convenience stores, food and drink specialists and others). It outlines the market shares for key regions such as the Americas, APAC, and EMEA. The key vendors analyzed in this report are Lactalis, Fonterra, Danone, FrieslandCampina DMV and Nestlé.
Technavio’s market research analysts estimate the global dairy whitener market, to grow at a CAGR of more than 5% between 2016 and 2020. Dairy whiteners are available in the fluid and the dried form and are widely used as a substitute for fresh milk in tea, coffee, hot chocolate, and other food products like soups, sauces, puddings, and cereal dishes. The prospects for growth in this market will be driven by the growing consumption of tea and coffee globally. In recent times, the production of dairy whiteners has gone up owing to their being convenient, shelf stable, and ready to reconstitute. APAC leads the global diary whitener market, accounting for 53% of the total market share. India and China are the major markets for dairy whiteners in the APAC region. Increasing population and rising urbanization in the region has boosted the demand for dairy whiteners as these are easier to use and store than milk
The new market research report from Technavio provides a breakdown and analysis of the dairy whitener segments by technology.
“Vendors are coming up with various packaging innovations to make the products more appealing and to enhance product shelf life. Dairy whiteners are now available in packaging formats such as sachets and pouches, for the convenience of the consumers. Also, vendors are developing better infant formulas for the convenience of working women population worldwide,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Supermarkets and hypermarkets dominate the dairy whitener market in terms of distribution channel, accounting for 48% of the total market share. Much of this segment’s growth is due to the growth of organized retail, especially in developing economies. Penetration of modern grocery retail chains in the ASEAN nations such as Thailand, Indonesia, Malaysia, and Philippines has increased from 11% to 16% in 2014.
Global dairy whiteners market by distribution channel
Source: Technavio, 2016
The key vendors in the global dairy whitener market are Lactalis, Fonterra, Danone, FrieslandCampina DMV and Nestlé. This market is very dynamic with the presence of numerous regional as well as international players. The vendors are coming up with new innovative products. Owing to changing consumer preferences, the vendors have launched products in popular flavors like chocolate and strawberry.
A more detailed analysis is available in the Technavio report, Global Dairy Whitener Market 2016-2020.
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