This industry research report outlines the market size and growth prospects of the global cereal bars market and segmentation by product (snacks bar, nutrition bar, and others) and by distribution channel (hypermarkets and supermarkets, convenience stores, food specialty stores, vending machine, online retailers, and others). It also presents the market shares for key regions such as the Americas, Europe, APAC, and MEA. Atkins Nutritionals, Cliff Bar, General Mills, Kellogg’s, Nestle Fitness, and Quaker Oats are the top vendors included in the report.
Technavio’s market research analysts estimate the global cereal bars market, to grow at a CAGR of 4% between 2016 and 2020. Growing importance of health, wellness, and changing lifestyles is the primary growth driver for this market. People have become more concerned and cautious about their health and fitness and are paying more attention to the nutritional content of the food they eat, which in turn is stimulating the demand for cereal bars across the globe. The US is the largest consumer of cereal bars, especially weight-loss bars and nutrition bars, which are considered a health breakfast option.
The new market research report from Technavio provides a breakdown and analysis of the cereal bars segments by technology.
“Growing popularity of cereal bars among sportsmen and young adults is an upcoming trend in this market. Healthy snacking is necessary for athletes to perform, and they are required to consume meal frequently throughout the day. Cereal bars are high in fiber and aid in appetite suppression, enhanced digestive health, and weight management. Hence, the demand for these products is gaining traction among the sportsmen,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The snacks bar segment dominates the overall cereal bars market, accounting for 82% of the total market share. The main factors attributed to the growth of this market are growing health conscious people coupled with the need for nutritious food products that are fortified with fiber, omega-3, and calcium, which helps in maintaining a healthy lifestyle.
The key vendors in the global cereal bars market include Atkins Nutritionals, Cliff Bar, General Mills, Kellogg’s, Nestle Fitness, and Quaker Oats. The burgeoning demand for cereal bars emerging from developing countries is captivating the international cereal bar providers. Hence, developing countries are the next destination for these vendors. Moreover, with the existence of robust competition in the market, venturing into developing countries and making their presence known is one dynamic strategy that will help these players stay on the top.
A more detailed analysis is available in the Technavio report, Global Cereal Bars Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Breakfast Cereal Market – Market Research Report 2015 – 2019
- Breakfast Cereal Market in APAC 2015-2019
- Breakfast Cereal Market in the US – Market Research Report 2015-2019
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