According to the latest market research study released by Technavio, the global playout automation market is expected to grow at a CAGR of close to 16% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global playout automation market based on product type:
Global playout automation market share by channel type 2015
|
Sports |
31.12% |
|
News |
27.97% |
|
Entertainment |
27.09% |
|
Cartoon and Learning |
8.96% |
|
Lifestyle and knowledge |
4.86% |
Source: Technavio
The top four revenue contributing product segments are discussed below:
Global playout automation market by sports channel
The global playout automation market by sports channel was valued at about $257 million in 2015 and is expected to grow at a CAGR of over 16% by 2020. The rising viewership of these channels is due to the high occurrence of national and international sporting events which will augment the growth of this market segment. The extraordinary growing rate of sporting events and the sports industry increases the demand for playout automation as it synchronizes the advertisements and live broadcasts effectively. Sporting events like the Union of European Football Associations (UEFA) Champions League, the National Football League (NFL), the Indian Premier League (IPL), the Olympic Games, and the Fédération Internationale de Football Association (FIFA) is gaining very high viewer rating across the globe.
“Playout automation plays an important role in broadcasting sports events. This system calculates the correct timings of the regular time interval for advertisements in between live and recorded games. For instance, in 2016, the Premier League TV advertising rights were sold at over $5 billion and with the help of playout automation the broadcasting of this live event was smoother and perfectly timed,” says Ujjwal Doshi, a lead analyst at Technavio for research on media and entertainment services.
Global playout automation market by news channel
The global playout automation market by news channel was valued at around $231 million in 2015 and is expected to grow at a CAGR of almost 15% by 2020. The news channels are covering political issues between and within countries, international affairs, and updates from remote locations. The number of news channels is growing extensively due to the region and country specific bulletin broadcasting targeted towards a larger audience and in various languages to increase the viewership. The use of playout automation helps new channels to display timely ad breaks and flash news at the bottom and top of the TV screen which attracts more attention from the audience.
Global playout automation market by entertainment channel
The global playout automation market by entertainment channel was valued at almost $224 million in 2015 and is expected to grow at a CAGR of around 15% by 2020. The entertainment segment consists of satellite TV broadcasting programs like live shows, TV series, music, and movies. However, with the increase of internet and availability of online viewing platforms like Youtube and Netflix, the viewership of satellite TV is impacted.
Global playout automation market by cartoon and learning channel
The global playout automation market by cartoon and learning channelaccounted for around 9% of the total market share and will increase to more than 10% during the forecast period.. The introduction of new and larger number of cartoon shows and animated movies for children will fuel the growth of this segment. Some of the high revenue generating cartoon or anime programs are Pokemon, Sid the Science Kid, Chhota Bheem, and Dora the Explorer. These animated programs entertain children and also teach interesting things like new words, proper pronunciation, relationship values, and influence them towards healthier food options.
The top leading vendors operating in the global playout automation market are:
- BroadStream Solutions
- Grass Valley
- Harmonic
- PlayBox Technology
Other prominent vendors in the market include Aveco, Avid Technology, Crispin Corporation, Dalet Digital Media Systems, Etere, Evertz Microsystems, Florical Systems, HARDATA, IBIS, Imagine Communications, Konan Digital, Media-Alliance, NVerzion, Pebble Beach Systems, Pixel Power, Rascular, SI Media, Skylark Technology, Snell Advanced Media, and VSN.
A more detailed analysis is available in the Technavio report titled, ‘Global Playout Automation Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Channel-in-a-Box Market 2016-2020
- Global Inbuilt Storage Set-top Boxes Market 2016-2020
- Global Set-Top-Box Market 2015-2019 – Industry Analysis
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