This market research study presents a detailed segmentation of the stationery and cards market in APAC by product (stationery and cards) and by retail format (specialist stationery retailers, gift shops, bookstores, general merchandise retailers, and others). The key vendors in the market are Hallmark, Kokuyo Camlin, Sanrio, Staples, and Top Culture.
Technavio’s market research analysts estimate the stationery and cards market in APAC to grow at a CAGR of around 5% between 2016 and 2020. Multifunctional stationery is becoming quite popular in the region, generating massive appeal among children. Manufacturers are introducing ballpoint pens with magnifying glasses, needles and thread, flashlights, and USB memory sticks. Moreover, the region is witnessing a rise in demand for regional and localized designs on stationery products like notebooks and cards as customers demand more ethnic products. Moreover, owing to the upsurge in internet penetration, e-cards are becoming a popular means of exchanging wishes in several APAC nations.
The new market research report from Technavio provides a breakdown and analysis of the stationery and cards segments by technology.
“Of late, many stationery manufacturers have started offering eco-friendly alternatives like pens made from recycled paper or plastic, bamboo and even sustainably grown wood to counter waste. Companies like BuyEcoGreen offer pens made of bamboo and recycled tetra packs. The increased availability of such innovative and biodegradable products is expected to have a positive impact on the market,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The stationery products segment leads the APAC stationery and cards market, and will continue to dominate over the forecast period. Rapid growth of the education sector, due to increased government initiatives and the growing population of children in the region, will lead to the growth of this market segment as most educational institutions have a high demand for markers, pens and pencils, and writing pads.
The leading vendors in the stationery and cards market in APAC include Hallmark, Kokuyo Camlin, Sanrio, Staples, and Top Culture. The market is competitive due to the presence of a few large and medium sized companies who account for a significant portion of the total market share. In the cards segment, key vendors compete for market share based on design, product quality, price, and innovation. Innovations like digital cards are compelling traditional vendors to venture online so that they can sustain their market share. The market is also expected to get more competitive during the forecast period due to factors like mergers and acquisitions and price discounts.
A more detailed analysis is available in the Technavio report, Stationery and Cards Market in APAC 2016-2020.
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