This market research report presents a detailed segmentation of the gluten-free food market in the US by products (snacks, bakery, and others) and by distribution channel (supermarkets and hypermarkets, convenience stores, specialty stores, drug stores, and others). The leading vendors in this market are B&G Foods, Bob’s Red Mill, Boulder Brands, Chobani, Dr. Schär, Flower Foods, General Mills (GM), Hero, Popcorn Indiana, and Gruma SA.
Technavio has released a new market research report on the gluten-free food market in the US, which is expected to grow at a CAGR of 10% between 2016 and 2020. Since there are no substitutes for gluten-free foods apart from naturally occurring ones such as rice, corn, soy, chia, and quinoa, the gluten-free food market in the US has huge growth potential in the coming years. Of late, processed gluten-free foods have gained in popularity owing to the rising incidence of celiac disease and greater awareness about the availability of such foods. The growing demand for gluten-free products coupled with new product launches in the US will fuel the growth of the gluten-free food market in the US.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“One of the key trends gaining traction in this markret is the increased level of competition from private labels. As the market for gluten-free packaged food products is growing at a steady rate, the presence of private labels in the market will give tough competition to the large players. Retailers have embraced this growing trend of gluten-free food products by stocking more of these items, highlighting them in their stores, and launching their own private label brands. The widespread availability of gluten-free food products in a wide array of flavors and varieties will aid in the strong growth of this market over the next few years,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The gluten-free snacks segment dominates the glueten-free food market, accounting for a more than 43% of the overall market share In the US, consumers are consuming more gluten-free snacks because of the growing perception that gluten-free foods are, in general, a healthier option than regular food products. This change in the consumer’s perception will lead to the growth of the gluten-free snacks segment during the estimated period.
Product segmentation of gluten-free food market in US 2020
Source: Technavio, 2016
The leading vendors in the gluten-free food market in the US include B&G Foods, Bob’s Red Mill, Boulder Brands, Chobani, Dr. Schär, Flower Foods, General Mills (GM), Hero, Popcorn Indiana, and Gruma SA. Thia mrket will exhibit robust growth during the forecast period and is highly fragmented due to the presence of existing vendors and numerous new and emerging vendors. In this market, many small vendors are also competing with leading brands and sharing shelf space in stores. The competition is based on price, taste, nutrition, and convenience. Companies in this market are employing a holistic marketing approach to promote their gluten-free products. From social media campaigns to investing in Facebook advertisements, companies are trying to increase the awareness about benefits of gluten-free products as it will help them to bolster their revenue generating capacity.
A more detailed analysis is available in the Technavio report, Gluten-free Food Market in the US 2016-2020.
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