SaaS-based Software Solutions for CRM is Gaining Popularity in the Global Cloud Spending by SMBs Market: Technavio

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According to the latest market research study released by Technavio, the global cloud spending by SMBs market is expected to grow at a CAGR of close to 21% during the forecast period 2016-2020.

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Technavio research analysts categorize the global cloud spending by SMBs market based on services:

Global cloud spending by SMBs market revenue by services 2015 (in billions)

SaaS Spending

39.40

IaaS Spending

24.70

PaaS Spending

6.10

                                                                   Source: Technavio

Global SaaS spending by SMBs market

The global SaaS spending by SMBs market was valued at over $39 billion in 2015 and is expected to grow at a CAGR of almost 23% by 2020. These are on-demand software solutions that are delivered over the Internet through subscription models. The implementation of these software solutions by SBMs are based on bid for on premise installations to reduce the cost of software licensing. These software solutions are for CRM, accounting, payroll, supply chain management, and healthcare information systems. The popularity of SaaS-based software solutions in the cloud computing market is mainly due to its advantage of faster implementation as on premise software solutions.

SaaS-based CRM solutions is gaining popularity among SMBs and large organizations. Many vendors have generated significant revenues from the sale of these cloud-based software solutions. SaaS solutions powered by analytical tools is gaining traction and the demand for these products is very high among SBMs. Some of the sectors that use these solutions are SMBs operating in the retail, media and entertainment, financial services, and healthcare industry,” says Amit Sharma, a lead analyst at Technavio for research on cloud computing.

Global IaaS spending by SMBs market

The global IaaS spending by SMBs market was valued at close to $25 billion in 2015 and is expected to grow at a CAGR of almost 17% by 2020. IaaS is cloud computing services that are implemented to manage databases, storage, disaster recovery, and other infrastructure-related solutions through hosting services. The use of on-demand cloud computing services is increasing the requirement for IT infrastructure services, resulting in the growing requirement for IaaS solutions. Key vendors in the industry are providing IaaS solutions to SMBs for data center services, application management, and disaster recovery solutions. These solutions offer flexible storage space and easy payment options attracting more SBMs to adopt these solutions. Sectors that use IaaS solutions include BFSI, telecom, healthcare, and retail industry.

Global PaaS spending by SMBs market

The global PaaS spending by the SMBs market was valued at over $6 billion in 2015 and is expected to grow at a CAGR of around 18% by 2020. It is a cloud computing model used by application developers to build, test, and run enterprise or consumer applications. These solutions provide a platform to integrate enterprise web applications and act as middleware in the cloud computing architecture. For instance, Microsoft’s platform called Azure provides a solution for application development and management services. Several other vendors are developing advanced software tools that can be integrated with PaaS solutions to build, run, and test applications in a cloud-based IT environment. PaaS provides mobile application development platform solutions to build, test, and run native or hybrid applications. The increased used smartphones and tablets in business operations is prompting enterprises to develop in-house mobile application with the help of advanced application development tools like DevOps.

The top leading vendors operating in the global cloud spending by SMBs market are:

  • AWS
  • Google
  • IBM
  • Microsoft

Other prominent vendors in the market include AT&T, Birst, CA Technologies, Canto, HPE, RackSpace, Salesforce, SAP, ServiceNow, and VMware.

A more detailed analysis is available in the Technavio report titled, ‘Global Cloud Spending By SMBs Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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