Smart classrooms in India: Key market research findings
- Proliferation of affordable solutions spurs market growth
- Learning products account for a majority of the market’s revenue
- Key vendors – BenQ, Microsoft, Oracle, Samsung, and Sonic Foundry
Technavio’s market research analysts predict the smart classroom market in India to grow at a CAGR of more than 23% between 2016 and 2020. The growth of this market is driven by the proliferation of affordable solutions. Vendors in the market are now following innovative strategies to penetrate the education sector and are offering their products and services through various schemes. For instance, Educomp Solutions accepts payment in installments for its education solutions. Furthermore, private educational institutions are showing more interest in smart education and have collaborated with market players to follow advanced teaching methods.
The new market research report from Technavio presents a breakdown and analysis of the smart classroom segments based on the product.
“M-education is becoming increasingly popular in the market currently. The potential of m-learning in India has encouraged smart classroom players in India to offer value-added services. Some successful initiatives providing education on mobile platforms are English seekho, Pragati, iPerform, Fisher Friend, and BehtarZindagi. Association of Accounting Technicians (AAT) accounting and EnableM are programs that offer content for diploma and degree courses on tablets and smartphones,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
During 2015, the learning product segment accounted for more than 35% of the overall market revenue to become the key revenue generating vertical in the smart classroom market in India. The learning products segment includes content creation and management technologies. Institutes that have adopted new instructional methods are incorporating various new formats of content in their curriculum. For instance, premier institutes including IITs, Indian Institute of Management (IIMs), and other national universities are replacing course material with digitized content.
The key vendors in the market include BenQ, Microsoft, Oracle, Samsung, and Sonic Foundry. The competitive landscape in the smart classroom market in India comprises various international and regional vendors. The biggest challenge faced by the educational institutions in India while adopting advanced technological solutions is the cost of purchasing and implementing them. To penetrate the market, vendors have introduced various complex pricing strategies. Schemes like volume discounting, per user licensing, and selling individual modules or in a package are available. For instance, EdFutura, a learning analytic tool offered by Scrolls Tech has different pricing schemes like Basic including evaluation module only, Premium with evaluation and accreditation facilities, and Plus with complete evaluation and management analytics.
A more detailed analysis is available in the Technavio report, Smart Classroom Market in India 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
