The global ready-to-eat baby purees market was valued at around USD 4 billion in 2016 and is anticipated to surpass USD 5 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global ready-to-eat baby purees market, under its food portfolio. This market analysis examines the primary drivers and main emerging trends and offers a competitive analysis of key vendors like Beech-Nut, HiPP, Kraft Heinz, Nestlé, and Plum, PBC.
According to Manjunath Reddy, a lead analyst for food research at Technavio, “The growing popularity of organic baby food products will boost the sales in the global ready-to-eat baby purees market. The rising awareness about the detrimental effects of harmful chemicals and preservatives will result in more parents opting for organic baby foods including pureed baby food products. These products are designed to maintain the health and general well-being of the child.”
The organic baby food products are free from chemicals, pesticides, preservatives, hormones, and antibiotics, which are resulting in the popularity of these products in the global market. The vendors operating the global market are focusing on the production, packaging, and labeling of organic baby food to attract more consumers and increase their profitability. The variety of organic pureed baby food offered by leading vendor HiPP is just fruit – apple, peach and mango; apple, pear, and banana 100% fruit; and apple and banana crumble in fruit pots, pouches, and jars.
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Innovation in packaging
The vendors in the market are focusing on using innovative packaging to increase the shelf life of their products and to grab the attention of the consumers. The manufacturers are experimenting with novel packaging concepts and are investing heavily in the development of eco–friendly, innovative, and recyclable alternatives to conventional packaging. Furthermore, the increasing focus on sustainability of the packaging will allow vendors to introduce in clear glass jars, and food in these packaging units retain its natural taste, smell, and appearance as glass does not absorb the food colors or smells.
Growing focus toward increasing market presence in untapped markets
The retailers in the market are expanding their business to APAC and MEA to expand their consumer base and tap the potential of these untapped market. The increasing number of nuclear families in growing economies offers growth opportunities for convenient pureed baby food products to several manufacturers in these markets. Furthermore, the rising demand for healthy baby food products with high nutritional value will help in the development of global ready-to-eat baby purees market.
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This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Ready-To-Eat Baby Purees Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Baby Puffs and Snacks Market 2017-2021
- Global Baby Bottles Market 2017-2021
- Global Baby Food and Infant Formula Market 2016-2020
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