According to the latest market research study released by Technavio, the global rear-seat infotainment market is expected to grow at a CAGR of more than 27% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global rear-seat infotainment market based on operating systems:
Global rear-seat infotainment market share by operating systems 2015
|
QNX |
37.46% |
|
Microsoft |
24.44% |
|
Linux |
12.60% |
|
Other OS |
25.50% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Global rear-seat infotainment market by QNX
The global rear-seat infotainment market by QNX OS was valued at around 3 million units in 2015 and is expected to grow at a CAGR of about 28% by 2020. This is a commercial OS in the embedded systems market which is a unique set of pre-integrated and optimized technologies integrated with QNX software systems and dozens of ecosystem partners. It is designed for flexibility, and it provides development teams with a variety of options for building reliable world-class infotainment systems that are up to date with the technologies in the market. It also offers a low-risk path for building reliable and compelling connected platforms that improve the overall system.
“The vendors are developing high-end infotainment systems by integrating them with multiple platforms. This helps improve the revenue-to-cost balance and reduce project risk while enabling the rapid development of high-quality infotainment systems. QNX is an open source operating systems that enables smart functionality in the car similar to smartphones. The vendors are developing new systems that meet the consumer demand for digital instrument clusters, heads-up displays, and advanced driver assistance systems,” says Siddharth J, a lead analyst at Technavio for research on automotive electronics.
Global rear-seat infotainment market by Microsoft
The global rear-seat infotainment market for Microsoft OS was valued at almost 2 million units in 2015 and is expected to grow at a CAGR of around 20% by 2020. Major vendors like Ford, Kia, BMW, Nissan, and Fiat use special versions of Windows-embedded automotive software to create their own interfaces and systems making Microsoft the second-most adopted OS in the market. Recently, the company launched a concept connecting windows devices to the car infotainment system equipped with windows OS. They are testing the concept that will allow Windows devices to mirror the device’s screen to the car infotainment screen, and the system will include touch and a car-friendly interface. Microsoft is strategically acquiring vendors to increase their consumer base and to develop products that innovative and that will revolutionize the market.
Global rear-seat infotainment market by Linux
The global rear-seat infotainment market by Linux OS was valued at more than 1 million units in 2015 and is expected to grow at a CAGR of almost 62% by 2020. The increasing requirement for making car infotainment system similar to smartphones will drive the growth of this market segment during the forecast period. Linux is an open-source OS that allows OEMs and suppliers to design infotainment systems according to their requirements and cost effectively. This also allows the manufacturers an option of easy up gradation of the system in line with the technological advances in the industry. This OS offers both core elements like graphics, along with new features like connected cars and another in-vehicle telematics. The compatibility and flexibility of Linux OS systems will increase the adoption of these systems during the forecast period.
The top leading vendors operating in the global rear-seat infotainment market are:
- Alpine Electronics
- Delphi
- Harman
- Panasonic
- Pioneer
Other prominent vendors analyzed in this market study are Airbiquity, Aisin Seiki, Apple, Audi, BMW, Clarion, CSR, Fujitsu-Ten, Garmin, Intel, JVCKENWOOD, MapmyIndia, Microsoft, Mitsubishi, NEXTBASE, Nuance Communications, Parrot, Robert Bosch, and TomTom.
A more detailed analysis is available in the Technavio report titled, ‘Global Rear-Seat Infotainment Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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- Global Automotive Smart Seating Systems Market 2016-2020
- Global Automotive Biosensors Market 2016-2020
- Global Automotive Heated Seats Market 2016-2020
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