Global Automotive Smart Seating Systems Market to Witness the Augmented Use of Contactless Sensors through 2020, says Technavio

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The global automotive smart seating systems market was valued at around 12 million units in 2015 and is expected to surpass 18 million units by 2020, says Technavio.

Technavio has announced its latest market research report on automotive smart seating systems to its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global automotive smart seating systems market during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include Continental, Faurecia, Johnson Controls, and Lear Corporation.

In terms of geographical analysis, the Americas will be the largest region in the global market, reaching production of more than 6 million units by 2020. The US will emerge as the key revenue generator in the region.

Major vendors are developing smart seating systems with contactless sensors to add new features like intelligent seat configurations to the vehicle. These are piezoelectric sensors that are integrated into the seat cushion with simple designs and robust performances.  These sensors are designed with unique algorithms and signal processing to deliver real-time monitoring of the driver. Contactless sensors help the analysis of heart rate, respiration, stress, and energy information of the driver. The use of embedded wireless sensors for the personalized monitoring of the vital signs in passenger cars will drive the market growth,” says Siddharth J, a lead analyst at Technavio for research on automotive electronics.

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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.

Demand for integration of additional functionality to push adoption of smart seats

The integration of adaptive cruise control with electronic fuel injection and ride-by-wire technology will help increase the comfort of the driver while long-distance travelling and the safety of the vehicle. Various companies are providing seat comfort through the electronic adjustment of seats according to user requirement. The increase in the development efforts to add functionality like seat adjustment, massage system, and ventilation system, which are operated electronically will help revolutionize the automotive industry. The vendors are also focusing on integrating health and wellness monitoring systems that monitors the driver’s heart rate, stress level, energy, and respiration through sensors, and offers alerts and comfort adjustments. The innovation and development of additional features will help in the growth of the market.

Tiredness and stress during long-distance travelling pushing smart seating demand

The comfort level with safety features are the main driving forces behind the high adoption smart seating in luxury cars. The manufacturers are designing thinner seats that allow to create crucial space inside the car, and the space created is used to transform the cabin to suit the different needs of vehicles. The OEMs are using different materials and creating differentiation by including various features like massage, ventilation, and occupant monitoring system for seats to meet the consumer demand for personalized equipment. Special features like massage and ventilation help reduce the stress level and tiredness of drivers while travelling long-distance.

Potential integration with automatic emergency braking system to improve safety level of vehicle

The rising number of stringent safety norms implement by the government is encouraging vendors to integrate driver assistance systems in new vehicle. Some of these systems include anti-lock braking system (ABS), electronic brake distribution (EBD), and automatic emergency braking system (AEB). These systems are integrated with sensors such as such as radar, Lidar, and cameras, to monitor real-time conditions and to inform the driver, apply the brakes, or boost braking power. The integration of smart seating systems and emergency braking system will increase the safety of vehicles that are mandated by the regulatory bodies.

Other prominent vendors identified in this report are DURA Automotive Systems and Magna International.

This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, Global Automotive Smart Seating Systems Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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