The global cider market was valued at almost 3 billion liters in 2016 and is expected to surpass 3 billion liters by 2021, says Technavio.
Technavio has announced its latest market research report on the global cider market, under its non-alcoholic beverages portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Anheuser-Busch InBev, Aston Manor, C and C, Distell, and Heineken.
According to Manjunath Reddy, a lead analyst for non-alcoholic beverages research at Technavio, “With the turnaround of the global economy, the disposable income available to the consumers has increased. As a result, they are now demanding more premium products to cater to their needs.”
Premium brands are in high demand compared to economically priced products due to the rise in disposable income, consumption of alcohol as a status symbol, and the association of premium labels with beverage quality and taste.
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Craft cider
Craft ciders are made from pure apple juice and do not make use of any concentrates. Craft ciders are more popular among female consumers in the age group of 23-40 years. Craft cider bars are coming up in the US and are gaining popularity among the consumers owing to the focus on local ingredients and small-batch production.
Cider festivals to promote cider products
Cider manufacturers are organizers cider festivals to create awareness about cider products. During such festivals, a complimentary sampling glass is provided to the visitors, which is then used as a pass to sample different cider varieties. CiderFest NC (North Carolina’s premier hard cider tasting event), PA Cider Fest, and Smith & Forge cider fest are some of the cider festivals organized in the US.
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This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Cider Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Cider Packaging Market 2016-2020
- Global Apple Cider Vinegar Market 2016-2020
- Global Alcohol Ingredients Market 2016-2020
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