Product Innovations and Substitutes Triggering Growth in the Meat-free and RTE Market in the UK: Technavio Report

Renewable energy

 

London, 14 August 2015: Technavio, the independent tech-focused global research firm, has published a report on the Meat-free and RTE Market in the UK 2015-2019, which is estimated to grow at a CAGR of 5.13% during the forecast period of 2014-2019.

Changing lifestyles and the growing awareness that people have developed toward the adoption of a vegetarian diet has ensured that the market has continued its growth at a stabilized rate. Vegetarians, as well as non-vegetarians who are increasingly adopting vegetarian food habits, have an increased number of options to look forward to.  

“With the growing stability of the vegetarian population in the UK, and the assurance of the steady and mature meat-free and RTE market in the UK, vegetarian vendors in the country have started concentrating more on the different product options and product varieties that they provide to their consumers,” says Faisal Ghaus, Vice President of Technavio.

“Vendors are trying to come up with products that are similar to meat in nature and can be used as a substitute; hence, the rise in the number of vendors producing various meat substitutes.”

Key Market Drivers

  • Adoption of Healthier Lifestyles
  • Rise in Prices of Meat and Meat Products
  • Aversion toward the Taste of Meat
  • Growing Sensitivity toward Livestock

Key Market Trends

  • Flexitarianism
  • Growing Environmental Concerns
  • Product Innovations
  • Adoption of Vegan Lifestyle

Key Market Vendors

  • ConAgra Foods
  • Hain Celestial
  • Kellogg’s
  • Kraft Foods Group
  • Pinnacle Foods
  • Premier Foods
  • WhiteWave

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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