Meat, poultry, and seafood packaging: Key market research findings
- Rise in use of pouch packaging
- Growing popularity of sustainable packaging
- Key vendors include Bemis, Ardagh, International Paper, Sealed Air, Crown Holding, and Ball.
Technavio’s market research analysts predict the meat, poultry, and seafood packaging market in the US to grow at a sluggish CAGR of around 4% between 2016 and 2020. The market is witnessing a huge surge in the use of pouch packaging. Pouch packaging provides immense scope for the creation of new designs and sizes and can be customized based on the demand from consumer goods manufacturers. Pouches are made of multi-level laminates to ensure the sterile packaging of meat, poultry, and seafood. These packs are also convenient to use as they are compact and lightweight. Several vendors in the US market are using these pouches for ready-to-cook and ready-to-eat meat and seafood as it is convenient during travel, such as on camping and hiking trips.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The growing demand for packaging materials that are eco-friendly and sustainable is expected to boost the growth of the market during the forecast period. Vendors have increased their investment in R&D to develop packaging materials that can be recycled and are friction, moisture, and heat-resistant. For instance, the AeroClay technology converts clay and other ingredients into a versatile material that is sturdy, eco-friendly, and temperature-resistant. It can be used as an insulated packaging material, and can keep products fresh for longer durations,” says Sharan Raj, Lead Analyst, Transportation & Logistics, Technavio Research
Fresh and frozen products dominated the market in 2015 and accounted for more than 54% of the total market share. These foods can be refrigerated for later use and allow for convenient cooking. Frozen food packaging requires the use of high-quality materials that effectively protect the food product at temperatures of up to -40°F. Case-ready packaging and modified atmosphere packaging will account for the highest growth in this segment as such packaging techniques enhance the shelf life of the food while maintaining texture, taste, and quality.
Bemis, Ardagh, International Paper, Sealed Air, Crown Holding, and Ball are the key players in the meat, poultry, and seafood packaging market in the US. The market is characterized by intense competition among vendors, and evolving industry standards and business models. The market is also dependent on the changing tastes and preferences of consumers as it will play a major role in intensifying the level of competition among vendors. Vendors are focusing to develop new products to sustain themselves in the market.
A more detailed analysis is available in the Technavio report, Meat Poultry and Seafood Packaging Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
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