Digital holography: Key market research findings
- Use of digital holography technology in several sectors
- Growing impact on retail sector
Technavio has released a new market research report on the global digital holography market, which is expected to surpass $5 billion between 2016 and 2020. The main advantage of digital holography is that one can view 3D projections without the use of 3D glasses. Currently, the medical, education, and banking sectors are the major revenue generators for the market; however, the technology is becoming increasingly popular in the healthcare and retail sectors. The Americas account for 39% of the digital holography market, owing to the technology’s augmented usage in the retail and healthcare sectors.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The use of digital holography has increased considerably among several sectors. The technology is expected to increase its implication in automotive, gaming, retail, and aerospace and defense industries during the forecast period. For instance, Lamborghini, exhibited its upcoming limited production car, Centenario, in the form of a 3D hologram to its prospective buyers. 3D holographic displays are also being used in toy shows in order to gain the attention of consumers. This growing number of end-users from many sectors will increase the penetration of digital holographic technology and improve the growth prospects of the market during the forecast period,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research
The retail industry is the biggest user of digital holography. Mannequins and people are slowly being phased out as holograms can be used to greet customers and also help them find their way through the store and product range. Holograms are expected to be a cost effective solution with advances in technology. Brick and mortar retailers can compete with online giants to some extent with the use of holograms. One reason that holographic displays are popular with retailers is the fact that they last a long time and can be utilized effectively through their lifespan.
The key vendors in the global digital holography market include EON Reality, Lyncee Tec, RealView Imaging, Leia, Holoxica, Zebra Imaging, and Ovizio Imaging Systems. This market is very fragmented with a lot of large and small vendors. Competition is expected to get more intense over the next few years. Factors like advances in technology and a fragmented market are expected to make competition more intense.
A more detailed analysis is available in the Technavio report, Global Digital Holography Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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