According to Technavio’s latest market research study, the global organic and natural feminine care market is expected to grow at a CAGR of more than 7% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global organic and natural feminine care market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the product type
Source: Technavio
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The top three revenue contributing product segments are discussed below:
Global organic and natural feminine care market for menstrual pads: The high growth of the global organic and natural menstrual pads market is attributable to their easy accessibility and design. For instance, the high level of ease provided by thin menstrual pads has increased their adoption in the market. As a result, ease of use and suitability are the key factors that are expected to drive the global organic and natural feminine care market for menstrual pads during the forecast period. An increase in disposable income in emerging countries is also likely to favor market growth.
“Increased awareness about the use of hazardous chemicals and raw materials in conventional menstrual pads coupled with associated side effects and safety issues is propelling the demand for natural and organic menstrual pads at a global level. The relatively high profit margin of the market is attracting many new companies with unique offerings and marketing initiatives,” says Amber Chourasia, a lead analyst at Technavio for research on health and wellness.
Global organic and natural feminine care market for tampons: A majority of the demand for organic and natural tampons is concentrated around countries such as the US, Canada, the UK, Germany, and France. This can be accredited to the high awareness level and advantages provided by them such as comfort, compact size, and complete protection during menstruation. Some of the trends that are driving the market growth are the emerging e-commerce market, increasing product miniaturization, and rising demand for eco-friendly feminine hygiene products.
Global organic and natural feminine care market for pantyliners: The increasing number of working women population, more concern for hygiene, and rise in marketing activities by vendors are the major growth drivers behind the global demand for pantyliners. The rise in disposable income in emerging countries is expected escalate consumers’ ability to afford high-quality or premium branded organic pantyliners, leading to market growth.
The top vendors operating in the global organic and natural feminine care market are:
- Bodywise
- CORMAN
- Maxim Hygiene
- The Honest Company
Other prominent vendors in the market include Armada & Lady Anion, ALYK (LOLA), BON, COTTON HIGH TECH, Edgewell Personal Care, Wet & Dry Personal Care, First Quality Enterprises, GladRags, Kimberly-Clark, Lunapads, MedAltus, NutraMarks (Nutraceutical), NatraTouch, Bella Flor, Ontex, OI the Organic Initiative, P&G, Seventh Generation, Time of the Month, TOM ORGANIC, Unicharm, Veeda USA, and Vivanion.
A more detailed analysis is available in the Technavio report titled, ‘Global Organic and Natural Feminine Care 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Medium Chain Triglycerides (MCT) Market 2017-2021
- Global Lambskin Condom Market 2017-2021
- Global Chemical Peel Market 2017-2021
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