Flavored Powder Drinks – Market Trends, Drivers, and Growth prospects until 2021

Renewable energy

According to Technavio’s latest market research study, the global flavored powder drinks market is expected to grow at a CAGR of more than 8% during the forecast period, 2017-2021.

This report by Technavio provides an in-depth analysis of the global flavored powder drinks market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on the product type

Source: Technavio

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Global chocolate-based flavored powder drinks market: Market research analysts at Technavio anticipate the global chocolate-based flavored powder drinks market to grow at a CAGR of over 10% to account for a revenue of almost 10 billion by the end of the forecast period. The high growth of the market is attributable to the rising consumption of chocolate-based flavored powder drinks in the emerging countries.

Nestlé is the market leading player in the market, and other major players include Mondelēz International and PepsiCo. During 2015, the emerging markets accounted for over half of the retail sales in the global chocolate-based flavored powder drinks market,” says Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages.

Global malt-based flavored powder drinks market: The growth of the global malt-based powder drinks market is likely to be driven by its increasing consumption in emerging markets such as India and Brazil. A majority of the demand for malt-based powder drinks is accounted for by middle- and upper-class consumers. In 2015, India accounted for more than 40% market share of this segment and was expected to retain its leading position during the forecast period.

Global other flavored powder drinks market: The other flavored powder drinks market includes fruit-flavored powder drinks and flavored energy drinks, instant mixes, and other beverage mixes. The flavored instant powder mix market and the flavored powder energy drinks market are expected to witness a high growth rate during the forecast period. The global market for other flavored powder drinks was led by Tang with sales reaching nearly one billion in 2016.

The top vendors operating in the global powdered flavored drinks market are:

  • Abbott
  • Associated British Foods (ABF)
  • GlaxoSmithKline (GSK)
  • Mondelēz International
  • Nestlé
  • PepsiCo

Other prominent vendors in the market include Bristol-Myers Squibb de Mexico, Danone, Gujarat Cooperative Milk Marketing Federation (GCMMF), Rasna, SensoryEffects, VV Food & Beverage, and Zydus Wellness.

A more detailed analysis is available in the Technavio report titled, ‘Global Flavored Powder Drinks Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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