Pickles: Key market research findings
- Innovation and technology in pickle processing
- Health benefits of pickles
Technavio has released a new market research report on the global pickle market, which is expected to grow at a CAGR of 3% between 2016 and 2020. Pickles serve as taste enhancers and are usually consumed with meals. Cucumber pickles are the most popular variety globally. Consumers are opting for pickles with lower salt content and those with non-GMO and organic ingredients. The Americas dominate the global pickle market, accounting for 49% of the total market share. Cucumber and olive pickles are two popular varieties of pickles frequently consumed. However, the introduction of new flavors and purported health benefits have drawn younger populace towards consumption.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The pickle manufacturers have made huge investments in research activities to develop healthier versions of pickle processing. The new process uses calcium chloride, which retains the firmness of the cucumbers as they pickle and speeds up the fermentation process. It also minimizes the environmental impact, as calcium chloride solution is less polluting than brine. The manufacturers are opting for flexible packaging, which is cost-effective, and easier to handle and carry,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
Pickles are a good source of antioxidants which protect the body from the harmful effects of free radicals. They also have probiotic properties and help maintain digestive health. When consumed fresh, pickles can be a source of essential nutrients such as vitamins C, A, and K; folate; and minerals like iron, calcium, and potassium. Vinegar-based pickles improve hemoglobin levels in the body and help treat anemia. Pickles also offer liver protection and reduce ulcers.
The key vendors in the global pickle market are ADF Foods, Del Monte Foods, Mt. Olive Pickle Company, Kraft Heinz, Reitzel, Pinnacle Foods and Mitoku. The market is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of numerous factors such as price, quality, innovation, service, reputation, distribution, and promotion. The current market includes companies of varying sizes; some are also more specialized than others with respect to particular commodities. Moreover, the influx of private labels in the market is on the rise.
A more detailed analysis is available in the Technavio report, Global Pickle Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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