New Market Research Report: Augmented Reality Adoption to Reach its Peak Due to the Ease of Use

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According to the latest market research study by Technavio, the global augmented reality market is expected to grow at a CAGR of close to 65% during the forecast period 2017 to 2021.

This report by Technavio provides an in-depth analysis of the global AR market in terms of revenue and emerging market trends. The report also includes an up-to-date segmentation analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on the product

                                                                                                                             Source: Technavio

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Mobile devices: The awareness and interest in AR technology are increasing among users. Technavio expects the number of users viewing AR content to increase with the rise in the number of phones being integrated with dual cameras and the growing adoption of depth-sensing cameras.

“The adoption of mobile AR in enterprises will increase significantly due to the ease of use and convenience offered by mobile devices. Constant innovations in AR technology will continue to drive the market till 2021,” says Chetan Mohan, a senior analyst at Technavio for research on human machine interface.

Global AR market by smart glasses: In their quest for wanting the best device, most consumer these days prefer to use smart glasses. They are somewhat oblivious to the price factor as they want the best for themselves. This quest has encouraged smart glass manufacturers to integrate advanced processors and sensors in their products. They will also try to assimilate high-level optical systems to give more clarity to end-users.

Global AR market by HMDs: Enterprises such as healthcare and engineering and the government in the defense and aviation sector uses HMDs. Advanced HMDs, embedded with AR technology, is expected to witness a high adoption rate during the forecast period due to the increase in defense spending on advanced weaponry.

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The top vendors operating in the global AR market are:

  • Apple
  • Atheer Labs
  • Atheer Labs
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • DAQRI
  • HTC
  • Meta
  • NGRAIN
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar

A more detailed analysis is available in the Technavio market research report titled, ‘Global AR Market 2017-2021’. Technavio also customizes reports by other geographic segments and specific segments upon request.

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