According to the latest market research study by Technavio, the global mobile augmented reality market is expected to grow at a CAGR of close to 77% during the forecast period 2017 to 2021.
This report by Technavio provides an in-depth analysis of the global mobile AR market regarding revenue and emerging market trends. The report also includes a competitive analysis and forecasts for various market segments and all geographical segmentations.
Technavio research analysts categorize the market based on the application
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The top three revenue contributing application segments are discussed below
Marketing and advertising: The marketing and advertising sectors were the earliest adopters of AR to allow better consumer interaction with its brands. Several companies in the US such as Pepsi, Starbucks, Coca-Cola, Nickelodeon, Nestlé, Maybelline, Nike, Disney, Kraft Foods, Walmart, and Ford have launched mobile augmented reality campaigns to promote product awareness and attract more customers.
“Leading brands such as Ray-Ban, Volkswagen, and Acer use AR apps to provide customers a virtual presentation of the product. The technology uses mobile device camera to develop computer-generated graphics that are superimposed with real-life scenes,” says Chetan Mohan, a lead analyst at Technavio for research on human machine interface.
Starbucks uses AR to help its customers to pass messages to each other. Domino’s uses AR to enhance its marketing efforts in the UK by encouraging people to use mobile devices to unlock special deals on billboards.
Gaming and entertainment: The gaming and entertainment segment is one of the crucial areas for AR. In this segment, AR manufacturers can measure the customer perceptions, regarding the integration of AR in their surroundings. The gaming industry uses this technology mostly for developing smartphone game; however, few games are developed for the PC as well.
Education and learning: Mobile AR can be an alternative to videos and books used in education and training. Advantages of AR in this segment include cost reduction and the simplification of training manuals. For instance, in classroom training, students can be provided with homework materials that contain QR codes, which when scanne, stream classroom videos.
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The top vendors operating in the global mobile AR market are:
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- DAQRI
- PTC
- Wikitude
The other prominent vendors in the market include Alphabet, Apple, AppReal, INDE, Infinity AR, Inglobe Technologies, NGRAIN, Pandora Architect, QuestUpon, Seabery, Snaploader, Total Immersion, VividWorks, WeAR, and Zappar.
A more detailed analysis is available in the Technavio market research report titled, ‘Global Mobile AR Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports
- Global Augmented Reality Market 2017-2021
- Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020
- Global Augmented Reality Market for Gaming 2016-2020
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