Market Research Analysts Identify APAC as the Fastest-growing Geographical Segment for the Global Oat-based Snacks Market

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Technavio, a tech-focused market research firm, has published a new report on the global oat-based snacks market, which is expected to grow at a CAGR of close to 4% during the forecast period, 2017-2021.

Based on geographical segmentation, Technavio market researchers categorize the global oat-based snacks market into the following key regions: The Americas, APAC, Europe, and MEA.

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Top three contributors for the global oat-based snacks market are elaborated below

Oat-based snacks market in Europe: The market for oat-based snacks is thriving in Europe owing to factors such as hectic lifestyles and on-the-go consumption. The market is also witnessing the growing popularity of oat-based bars, biscuits, and snacks due to a rise in the number of healthcare professionals advocating consumption of these snacks.

According to Manjunath Reddy, a lead analyst at Technavio, specializing in research on food, “With aging population and growing consciousness on healthcare, a healthy lifestyle has become very vital to the European consumers. People are seeking foods that will promote good health benefits.

Oat-based snacks market in the Americas: Increased preference for on-the-go breakfast among consumers in the region is the driving force behind the growth of the market for oat-based snacks in the Americas. The US and Canada are key revenue generating countries in the oat-based snacks market in this region.

Oat-based snacks market in APAC: APAC is projected to experience the fastest-growth in the global oat-based snacks market between 2017 and 2021. The market’s growth in this region during the forecast period will be driven by factors such as improving lifestyles and a rise in number of middle-class households. China accounts for much of the revenue generated by the oat-based snacks market in APAC.

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Leading vendors operating in the global oat-based snacks market are:

  • General Mills
  • Kellogg
  • Mondelēz International
  • Nairn’s Oatcakes
  • Quaker Oats Company

Other prominent vendors in the market include Bobo’s Oat Bars, Britannia Industries, Curate Snacks, and Pamela’s Products.

A more detailed analysis is available in the Technavio report titled, ‘Global Oat-based Snacks Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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